brand·ing [n]: Most people think that branding is a one time, costly event. Well, do I have a surprise for you! Branding is actually a continuous action of knowing and delivering on what your business promises and what you stand for. Branding is forever touching base on the needs and satisfaction of your clients. Why? Because needs and trends are forever changing and your brand has to not only evolve, but ideally, pave the way. In this section, we share what it takes to become EXTRAORDINARY to avoid ELIMINATION.... because if you don't stand for something, you will fall for everything!


Character Scale | How Is Your Brand Perceived?

Want to find out how your brand is being received and perceived by your ideal client? Well this tool is for you. Perception is reality in branding, in fact, perception is reality…period. Listen to this short video tutorial and start polling your clients and prospects to find out more.


Get Real! Be Extraordinairy or Be Eliminated.

What I truly appreciate about an “economic downfall” is that it’s a real effective process to eliminate the weak. It’s mother nature’s way of getting rid of the mediocre. BOLD? Yes. TRUE? You bet! In this new economy, you need to be extraordinary and remain extraordinary or you will be eliminated. This podcast teaches you what branding is and the 3 pivotal ingredients needed to build a strong brand foundation, as well as 5 simple things you can do today to get started.


I Want To Work With You, Regardless Of Price.

Want your customers to say: “I absolutely want to work with you, regardless of price!”? Think it’s not possible? The key to creating MASSIVE SUCCESS is to create and deliver MASSIVE VALUE. How? By stopping the guessing game. Stop assuming and start asking. Most entrepreneurs are afraid to ask for feedback, yet continuous customer feedback is the single most important data you’ll ever need to create and deliver massive value; thereby increasing sales and customer loyalty. 


Effective Website Architecture

Want to keep your website simple and effective? Here is a great way to get started. Find out what information is important to share with your clients and prospects and most importantly, in what order, to ensure that your website is effective in leading your prospects to choose you over your competitors.


Want A Company Culture That Everyone Wants To Be A Part Of?

As a brand builder, I get this question all the time…“How can I create a kick-butt company culture?”. In this video, I reveal what it takes to do just that!


Bold Rules of Engagement for Kick-Butt Results

Clear rules of engagement mean less surprises for you and your client. After all, you did not start your own business to lead it the way every body else does did you? Learn what makes a fail proof service agreement to increase your sales. PLUS! One tip that will save you loads of time and increase your proposal-to-project conversion rate.


The art of enrolling new clients


Want to learn how to “close the deal” with prospective clients? I have had the opportunity to be mentored by many world-class sales and conversion experts in the past 15 years and have learned A LOT about mindset, the art of enrollment and overcoming objections. I want to share with you a training video recorded for a client in preparation for their 3 day LIVE event.



Do You Know What You Are REALLY Selling?

If you want to increase your sales, start by being clear about what it is that you are selling in the first place. And if you think that you’re selling a product or a service? Think again, ’cause that’s NOT at all what your ideal client is buying. In this tutorial, you will learn the #1 “Pivotal Shift” that you need to make to increase your sales and attract ideal clients.


Getting Started With Team Huddles

Good effective huddles can truly get your tribe fired up to perform and ensure that everyone is on the same page…allowing you, the owner, to sleep at night! Want to start implementing huddles but don’t know how? Here is our recommended Huddle Agenda to help you get started.


The Secret To Building A Thriving Brand

Learn about what it takes to build a thriving brand through building an outstanding customer experience. Inspired by John DiJulius, the king of world class customer experience. No matter how small or large your business is – even if you only manage yourself – defining and fanatically executing your unique and differential “customer experience” is often all it takes to get you from “survive” to “thrive”.