ad·ver·tis·ing [n]: As you know, advertising is an important part of marketing. However, a lot of advertising opportunities are either not worthwhile as they may not be reaching your targeted audience, or the message and graphics are simply not doing the job! In this section, you'll find advertising resources and directories from proven providers, as well as advertising DOs and DON'Ts to increase the efficiency of your campaigns from a design and messaging perspective.


Effective Website Architecture

Want to keep your website simple and effective? Here is a great way to get started. Find out what information is important to share with your clients and prospects and most importantly, in what order, to ensure that your website is effective in leading your prospects to choose you over your competitors.


101 Awesome Marketing Quotes

I’ve recently come across a fun, easy-to-read, and valuable e-book about Social Media & Marketing from HubSpot. Yes…you heard right. I know, that combination is rare…but it does exists! Here I expand on a few powerful key pages by sharing additional gems and insights to make it even more fun and valuable. Enjoy!


Do You Know What You Are REALLY Selling?

If you want to increase your sales, start by being clear about what it is that you are selling in the first place. And if you think that you’re selling a product or a service? Think again, ’cause that’s NOT at all what your ideal client is buying. In this tutorial, you will learn the #1 “Pivotal Shift” that you need to make to increase your sales and attract ideal clients.